Founded in 1992, Dimples from its inception has set the benchmark for innovative quality baby wear in New Zealand. Inspired by her own family of 14 children, founder and CEO Jane McAllister has driven the design criteria for the company that has seen the product range grow to become a baby wear fashion icon recognised by its distinctive signature motifs such as the now famous Dimples Bee.
The company that began life as a passion and a hobby and celebrated its twenty first year in 2013, has become New Zealand’s most loved baby wear label with classic, timeless designs. With two Dimples Boutiques in Auckland (Newmarket and Grey Lynn), countless stockists world wide and a highly successful website, Dimples has grown tremendously since its first beginnings.
Dimples by Jane Anne retain a firm grasp of its core values, identity and philosophy. They are consistently committed to supplying impeccably designed products that are of the finest quality.
Jane believes her passion for baby wear has made the difference. The Dimples range is one hundred percent New Zealand made and Jane considers this to be extremely important.
Jane Anne adores children and feels the need to do what she can to preserve our world for our future generations. Dimples are absolutely committed to expanding their already extensive organic ranges.
Jane’s core values and priorities continue to revolve around family. “We have started to outgrow our home in Titirangi. But I like the fact that my business is at home, especially for my children. That keeps us here”.